Job Description :
- Perform valid and reliable market research SWOT analysis.
- Utilize online market research and catalog findings to databases.
- Devise and evaluate methods for collecting data (Surveys, Questionnaires, Opinion Polls).
- Formulate a plan and present it to senior management or a client.
- Interpret data, formulate reports and make recommendations.
- Gather and analyze statistical data using modern and traditional methods.
- Reporting on marketing KPIs like leads, conversion rates, website traffic and social media engagement.
- Design specific research methods such as questionnaires.
- Remain fully informed on market trends, other parties researches and implement best practices.
Requirement :
- Understand how each channel in digital marketing channels works.
- Have a growth mindset, organized, and able to adapt.
- Familiarity with Google Analytics, Google Tag Manager, and other online user behavior analysis tools is a plus.